ABOUT THE CLIENT

Our client is a fast-growing iGaming operator based in South America, with a team of approximately 40–50 people. The company operates its own proprietary betting and gaming platform — built and maintained in-house by an in-region product team, supported by outsourced development resource internationally. Their brand has established a strong and successful user base in its home LATAM market and operates under an internationally recognised gaming licence. Having proven the model at home, the business is now expanding into new LATAM territories — with Mexico as the priority market, alongside Chile and Paraguay.

THE OPPORTUNITY

As the client scales into new markets, they are looking to bring in a senior, hands-on CRM professional for a focused, short-term project. This is not a broad retention-department build — it's a targeted engagement with a clear objective: assess the current CRM setup and establish strong baseline configurations that the internal team can build on. The ideal consultant will come in, quickly understand the existing player lifecycle and tooling, and deliver practical, well-structured foundations across segmentation and campaign automation — leaving the business in a materially stronger CRM position by the end of the engagement.

KEY FOCUS AREAS

Audit and assess the current CRM setup, tooling, and player data structure
Design and implement baseline player segmentation frameworks
Build out automated triggers and lifecycle-based campaign flows
Develop reactivation journeys aimed at lapsed and dormant players
Structure and optimise promotional campaign mechanics and workflows
Provide clear documentation/handover so the internal team can maintain and build on the new configurations after the engagement ends

WHAT WE'RE LOOKING FOR

Proven senior-level CRM experience within iGaming/online gambling — casino and/or sportsbook
Strong hands-on expertise in segmentation strategy, marketing automation, and lifecycle/reactivation campaign design
Fluent Spanish speaker (essential) — this role requires close collaboration with a Spanish-speaking team and, longer-term, LATAM markets
Comfortable working LATAM hours, whether based in the region or in Europe
A consultancy mindset: able to work independently, move quickly, assess a live setup with limited ramp-up time, and deliver tangible baseline structures within a fixed timeframe
Prior experience delivering short-term/project-based CRM engagements (rather than only permanent in-house roles) is an advantage

WHY THIS ROLE

Direct, high-impact project with a clearly defined scope and deliverables
Work with a proprietary platform and a lean, founder-close team as the business expands across LATAM
Genuine opportunity to shape the CRM foundations of a scaling operator ahead of its Mexico, Chile, and Paraguay expansion
Potential for the engagement to extend or evolve beyond the initial 60–90 days, subject to fit and results