This is a remote job position. We are looking for a crack in Email Marketing and Retention (Ecommerce/Klaviyo/Whatsapp Mk). Finding someone who truly masters this is not easy, I know ?. Therefore, if you are one of them, keep reading. We are not looking for someone who sends beautiful emails. We are looking for someone who understands that email, when done right, is the most profitable revenue stream of an ecommerce. Someone who knows how to build it and, above all, who loves ecommerce, because for those who genuinely enjoy this game, this job is going to be amazing.

Job Objective:

Convert the email/CRM channel into a source of recurring, growing, and predictable revenue for each customer. You will own all operations: from strategy to execution, without needing to review every piece. Your impact is measured in average ticket, customer lifetime value, repurchase rate, and margin.

Main Tasks:

Configure and manage Klaviyo accounts for several brands in parallel.
Design, set up, and maintain complete automated flows: welcome, abandoned cart, checkout, abandoned product/navigation, post-purchase, recovery of inactive customers, and database cleaning.
Plan and execute the campaign calendar for each brand, tailored to the Spanish commercial calendar (sales, Black Friday, Kings, Father's/Mother's Day) and the launches of each client.
Write the copies for all emails — flows and campaigns — tailored to the voice of each brand, with subject, pre-header, and call to action focused on conversion.
Direct and brief designers who format the emails: set structure, hierarchy, and conversion focus, and validate that each piece is optimized for mobile and dark mode.
Segment and manage the database of each client: create and maintain key segments (active by engagement, buyers, repeat customers, VIP, suppression list) and periodic cleaning.
Configure and monitor deliverability: technical adjustments of the domain, sender reputation, and follow-up to ensure that emails reach the inbox.
Set up subscriber acquisition (pop-ups and registration forms) and, where applicable, automations and campaigns via WhatsApp/SMS.
Prepare result reports for each client: email's contribution to billing, distribution between flows and campaigns, key rates (open, click, conversion), recovered revenue, and improvement proposals.
Continuous optimization through A/B testing of subjects, copies, designs, and flows to improve conversion account by account.

Important:

Mode: Freelance / Service provision
Work Schedule: Full time
Start Flexibility: Flexible

Requirements:

Minimum 3 years of experience specifically dedicated to email marketing, retention, and CRM for ecommerce — not general marketing.
Advanced mastery of Klaviyo: flows with logic triggers and conditions, segmentation, deliverability, template management, and integration with Shopify.
Real and demonstrable experience with concrete results: email's contribution to billing, recovered revenues, conversion metrics.
Experience in ecommerce / DTC with physical products (B2C). No B2B, SaaS, or lead generation profiles.
Ability to manage multiple ecommerce accounts simultaneously with autonomy and independent judgment.
Strong writing and copywriting skills for emails tailored to each brand's voice.
Functional knowledge of Shopify: catalog, products, discount codes, Klaviyo integration, and purchase funnel.
Functional knowledge of Figma: review, comment, and direct mockups before setting them up in Klaviyo.
A business-minded profile: think in terms of P&L, margin, and profit, not vanity metrics.
Direct honesty, proactivity, self-demand, and the ability to work without micromanagement.

Valuable:

Experience with WhatsApp/SMS marketing, subscription, and loyalty programs (Appstle, Recharge).
Basic knowledge of CRO/Shopify to understand the complete funnel.
Worked with brands where email is already a real revenue stream (in the range of €30,000+/month or higher).
Knowledge of the Spanish/European market and local commercial calendar.
In-house experience in a DTC brand with real scale.