Performance Analyst - Paid Media Focus

Being the best solution for companies that want to achieve high performance through people is only possible with an efficient team that challenges the conventional and uses its potential for innovation and business growth. We are looking for a Performance Analyst focused on Paid Media. This person will be responsible for the growth strategy at Convenia, optimizing digital campaigns to accelerate the capture of qualified leads and drive the expansion of our business. They will be responsible for maximizing the efficiency of paid media investments, reducing acquisition costs, and transforming performance insights into strategic decisions that sustain the scalable and profitable growth of the company.

Responsibilities and Duties

Manage end-to-end paid media campaigns, from planning and briefing to execution, optimization, and results analysis in Google Ads, LinkedIn Ads, and other acquisition platforms;
Develop business-metric driven media strategies, monitoring indicators such as Leads, MQL, SAL, SQL, CAC, ROAS, and Pipeline for decision making;
Build strategic briefings in collaboration with the Design and Video team, ensuring that creatives are developed with a focus on conversion and results generation;
Prepare media plans, performance analyses, and budget reallocation recommendations for presentation to the Revenue Board, supporting all decisions with data;
Build and maintain performance dashboards (HubSpot, Power BI or similar), connecting media investment to key business indicators such as MQL, SQL, Pipeline, and NMRR;
Monitor the quality of marketing data, identifying and addressing tracking, attribution, CRM integration, and conversion measurement issues in partnership with responsible teams;
Plan and execute A/B tests for creatives, audiences, offers, messages, and bidding strategies, defining clear criteria for validation, scaling, and campaign interruption;
Collaborate with the Content, CRM, Automation, and Sales teams to continuously optimize the entire customer acquisition and conversion journey;
Utilize Artificial Intelligence tools (Claude, Gemini, ChatGPT, and similar) to increase productivity, quality of analyses, and operational efficiency;
Act as a technical reference, proposing strategies and improvements, supporting recommendations with data and taking ownership of the channel's results.

Requirements and Qualifications

Solid experience in managing campaigns in Meta Ads and Google Ads;
Experience in B2B companies and demand generation strategies (Lead Generation);
Experience in data analysis using CRM (HubSpot or similar), understanding sales funnel, deal stages, pipeline, and average ticket;
Mastery of performance metrics such as CPL, CAC, ROAS, LTV, SQL, Pipeline, Conversion Rate, and Revenue;
Experience with conversion optimization (CRO) and tools like Hotjar or Microsoft Clarity;
Proficiency in Google Analytics (GA4) and Google Tag Manager.

Differentials

Experience with LinkedIn Ads;
Experience with other media platforms (TikTok Ads, Microsoft Ads, Reddit Ads, among others);
Knowledge in SQL or data analysis tools;
Google Ads, GA4, or HubSpot certifications.

Competencies

Proactivity and ownership;
Analytical and strategic thinking;
Ability to influence decisions through data;
Clear and objective communication;
Adaptability and resilience in high-performance environments.

Additional Information

Remote Work;
R$1,200/month on the Ifood Card;
Benefits in Meal Voucher and Food Voucher;
Onboarding Assistance - R$500 in Ifood Home Office balance;
Health Insurance with Unimed compact (no co-participation and no deductions for the titular);
Bronze dental plan;
Life insurance;
Pipo Saúde - health benefits partner;
Wellhub (formerly Gympass);
Kaledo - our advantage club;
Zenklub - platform for mental health and emotional well-being;
Creditas - payroll loans and salary advances;
Unit - Financial Consulting;
Childcare assistance;
Day Off for Birthday.

Being Convenia means being able to create a world of possibilities by being yourself.

If you are a trans talent, we want this process to embrace you as you are, so when you apply, please provide the name you identify with and would like us to call you.

If you are a talent with disabilities, please identify your needs and specifications during the selection process so we can provide you with an appropriate and inclusive work environment.