Job Description

We are seeking a leader to structure and scale the Customer Marketing and ABM strategy at Intelia, transforming our enterprise customer base into a revenue expansion engine and brand advocates. This person will be responsible for designing and executing ABM/ABX campaigns targeting high-ticket accounts with complex sales cycles (Enterprise), ensuring that the value of our Conversation Intelligence solution is maximized. The challenge involves leading a direct team, integrating Growth strategies with branding and product marketing actions, creating a scalable operation that directly impacts sustainable revenue growth.

Responsibilities and Duties

Implement the ABM/ABX strategy and culture at Intelia, designing high-impact campaigns targeting strategic accounts (Enterprise).
Lead, develop, and engage the Marketing team, executing management rituals and directing the team towards the established goals.
Connect the Marketing, Sales, and CS areas to ensure total alignment and efficiency throughout the revenue journey (Revenue Marketing).
Design and operate Customer Marketing programs, transforming the customer base into a retention and revenue expansion vector (advocacy/referral).
Create high-value experiences and content focused on decision-makers and C-Levels of large companies.
Consolidate Intelia's market positioning and branding, ensuring brand consistency and clearly communicating our value proposition in Conversation Intelligence.
Structure replicable account expansion playbooks and lead advocacy programs to transform clients into active brand promoters.
Refine the Product Marketing strategy, structuring the go-to-market of new functionalities, creating training materials (sales enablement), and refining the product narratives (Phonetrack, Converx, and Monitoring) for the Enterprise audience.
Leverage AI and automation intensively, ensuring speed, efficiency, and scalability in the marketing operation.

Requirements and Qualifications

What is essential for the position?
Experience in SaaS B2B Enterprise: Marketing in the SaaS B2B model, having dedicated part or all of this journey to enterprise accounts (high ticket and complex sales cycle).
Team Leadership: Experience in direct leadership of people (management, development, and team rituals).
Strategic Background: Proven experience in ABM/ABX, Growth Marketing, and evidence of structured Branding, Positioning, and Product Marketing projects.
Analytical and Data-Oriented Profile: Clear focus on business metrics, funnel optimization, and ROI.
Interpersonal Skills: Strong articulation and communication ability.
Innovation and Technology: Affinity and desire to apply AI and automation intensively in the marketing operation.

You will stand out greatly if you have:
Advanced Tech Stack: Practical experience with robust marketing automation tools and ABM platforms (e.g., HubSpot, RD Station, Leadfeeder, Demandbase, or similar).
Data Culture (BI): Knowledge in Business Intelligence tools (Power BI, Looker, Tableau) for creating dashboards and in-depth metric analysis.
Experience in the Ecosystem: Previous experience in SaaS companies focused on CX, Conversational AI, Customer Service, or Analytics (as the core business of Intelia).
Advanced Product Marketing: Mastery in market research methodologies (Win-Loss analysis), competitive intelligence, structuring persona/ICP matrices, and creating robust Sales Enablement playbooks (training and tools for the sales team to close enterprise accounts).
Customer Programs: Experience in designing Customer Advocacy strategies (loyalty, success cases, and referrals).

About Us

Intelia was born with the purpose of elevating the communication experience of companies throughout the customer service journey. Since 2015, we have been at the forefront of transformations and dynamics in the technology market, developing effective and high-value solutions for organizations looking to stand out in a constantly evolving competitive landscape. Our purpose is to help companies optimize the customer journey with Conversation Intelligence, providing valuable metrics and insights that help improve service quality, efficiency, and productivity. We transform interactions across various service channels into structured data, providing valuable metrics to understand consumer behavior, sales performance, and service quality. Oh, and we are from Curitiba, but we are also from the world. Here, you have the freedom to work from wherever you want.

Benefits

100% remote work.
Food/Card Flash, Mastercard.
Health plan: Unimed National, with a monthly fee but NO co-participation.
Dental Assistance: DentalUni, with a monthly fee but NO co-participation.
EcXCard accepted at pharmacies throughout Brazil.
Business plans from Wellhub to support your physical, psychological, and nutritional health.
DayOff in the anniversary month.
Partnerships with educational institutions for undergraduate, graduate, and also quick specialization courses.
Languages on an online platform: We have a partner that provides online classes on the platform, with native teachers, allowing you to choose from 1 to 7 languages to study.
Home office assistance: Monthly subsidy.