SEO Specialist

At Near, we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.

About the Role:

We are looking for a results-driven SEO Specialist to lead SEO efforts across 30 to 40 ecommerce websites. This role is ideal for someone who thrives in a fast-paced, high-volume environment and is passionate about driving organic growth through strategic planning, content optimization, and technical improvements.

You’ll be responsible for identifying keyword opportunities, using AI-driven tools to generate and optimize content, auditing existing content for SEO effectiveness, tracking performance metrics, and implementing SEO strategies to grow visibility and traffic across ecommerce platforms.

Key Responsibilities:

Manage SEO strategy and execution across 30–40 ecommerce websites.
Conduct keyword research to identify traffic-driving opportunities and content gaps.
Use AI-powered tools to assist with content generation, optimization, and publishing.
Perform AI-based content audits to assess quality, keyword coverage, freshness, and alignment with SEO best practices.
Collaborate with content, development, and merchandising teams to ensure SEO goals align with ecommerce priorities.
Monitor and report on keyword rankings, organic traffic trends, CTR, bounce rates, and conversion rates.
Implement technical SEO enhancements including schema markup, internal linking, crawl optimization, and page speed improvements.
Perform competitive analysis and stay current on algorithm updates and industry trends.
Maintain SEO content calendars and ensure on-time execution of campaigns.
Provide regular performance reports and actionable insights to stakeholders.

KPI Expectations:

Success in this role will be measured by:

Organic Traffic Growth: Month-over-month and year-over-year increases across managed sites.
Keyword Ranking Improvements: % increase in top 3, top 10, and page 1 keyword rankings.
Click-Through Rate (CTR): Improvement in CTR from organic search results.
GMV from Organic Traffic: Growth in ecommerce GMV originating from SEO.
Indexed Content Growth: Number of SEO-optimized pages successfully indexed and ranked.
Content Velocity: Number of new or updated pages created and published per month using AI and SEO insights.
ROI on SEO Efforts: Traffic and revenue impact relative to SEO resource investment.

Qualifications:

3–5 years of hands-on SEO experience, ideally with ecommerce websites or marketplaces
Proven ability to manage multiple projects or accounts simultaneously.
Experience working with US clients.
Proficient with tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, and GA4.
Experience using AI tools for content creation and auditing (e.g., ChatGPT, Jasper, Surfer SEO, Clearscope).
Strong grasp of on-page, off-page, and technical SEO principles.
Familiarity with ecommerce platforms like Shopify, Magento, WooCommerce, or BigCommerce.
Data-driven mindset with strong analytical and reporting skills.
Excellent communication and collaboration skills.

Nice to Have:

Experience in an agency or multi-client setting.
Background in content strategy or ecommerce merchandising.
Working knowledge of HTML/CSS and CMS SEO implementation.

About the position:

Location: Remote
Employment Type: Full-Time

What's in it for you?

Competitive pay in USD
100% remote work
Flexible work hours - any time zone
US holidays
We consider candidates from all around LATAM! This is a full-time, remote position to work with the USA. Sounds like you? Let's see your application!