Senior Paid Media Buyer

The Senior Paid Media Buyer at Ridge plays a crucial role in supporting the paid media team to execute and strategize effective paid social advertising campaigns across various channels - with an emphasis on ad platforms such as Meta, Tiktok, Snapchat, Twitter/X, and Applovin. This role involves optimizing campaign performance, analyzing data, and contributing to strategic planning efforts. This role provides a unique opportunity to apply senior-level expertise within a leading, high-growth DTC brand while working alongside industry experts.

Job Responsibilities

Campaign and Platform Ownership:

• Navigate and manage various paid social media platforms, including Meta, Tiktok, Snapchat, Twitter/X, and Applovin.
• Stay up to date on platform changes, updates, and best practices to ensure campaigns remain effective.

Ad Building

• Own the creation, management, and optimization of paid social media advertisements.
• Develop and implement ad copy and creative content that aligns with campaign objectives.
• Ensure that all ads meet platform guidelines and brand standards.

Data Analysis

• Analyze campaign performance data to identify trends, insights, and areas for improvement.
• Generate regular reports on key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Own the creative feedback loop, translating paid media performance data into actionable direction for the creative team.

Quality Assurance

• Conduct thorough checks to ensure accuracy and consistency in all ad campaigns and creative materials.
• Monitor ad performance to identify any issues or discrepancies and take corrective action as needed.

Ad Creative

• Coordinate with the performance creative team to develop compelling ad visuals and strategy that resonate with target audiences.
• Provide feedback and suggestions to the creative team to enhance ad effectiveness.
• Ensure creative assets are received and launched in accordance with campaign deadlines.

Campaign Management

• Manage and optimize campaigns across all owned channels.
• Implement targeting strategies to reach the desired audience segments.
• Monitor and own budget allocation and adjust spend and bid controls to maximize campaign performance.

Strategic Planning

• Contribute to the development of campaign strategies and media plans.
• Participate in brainstorming sessions to generate innovative ideas for campaign improvement.
• Assist in the research and identification of new advertising opportunities and platforms.
• Demonstrate depth in creative analysis frameworks to identify what's working, what's not, and why.

External Partner Communication

• Serve as the main point of contact for external ad partners and agencies for owned channels.
• Review, analyze, and share insights around campaign performance with external ad partners and agencies in a clear and concise manner.

Qualifications & Experience

• 5+ years of DTC Paid Media Buying and Growth Marketing experience.
• Expertise in media buying across Meta, TikTok, Snapchat, Twitter/X, and AppLovin.
• DTC ad agency experience and/or in-house experience at a $100M+ DTC brand is a plus.
• Familiarity with third-party analytics and attribution tools such as Northbeam, Triple Whale, Haus, and GA4.
• Strong knowledge of incrementality, lift testing, and spend scaling.
• Exceptional analytical skills with experience building and presenting performance reports.
• Experience in audience segmentation, retargeting strategies, and A/B testing.
• Strong communication and collaboration skills.
• Proficiency in GSuite, Notion, Slack, and Loom for day-to-day productivity, documentation, and async communication.